Cases
Products and Concepts
NextDLP
After leaving Frequence and returning to full-time consulting, I was invited by a former colleague to help rationalize NextDLP’s UX operationsand strengthen their product management, design, and user research practices, drawing on my full-stack approach to product development.
At the time, NextDLP was a late-stage startup focused on scaling and maturing its product organization in preparation for acquisition. In August 2024, the company was acquired by Fortinet.
Redesign, documentation and building a remote team.
Frequence
Frequence approached me for a role as UX Director, with a mandate that spanned both organizational and product transformation. My work focused on rebuilding the UX team and defining a strategy to expand beyond Frequence’s core white-label business for large media agencies.
The goal was to move down-market by delivering a true turnkey SaaS solution tailored for smaller, independent agencies, while simultaneously supporting the rebuild of the core platform to ensure it could scale with this new direction.
Felix Design System
When Forcepoint brought together five acquired companies under one brand, it inherited a fragmented product portfolio. Each product had its own design team, strategy, and branding, creating inconsistent experiences and varying levels of maturity.
The answer was the Felix Design System, initially tied to the platform strategy to align pillar designs with platform deliverables. The rollout was planned to scale with the roll out of a new platform platform.
Building a UX practice.
LEGO.com
In 2012, LEGO.com was facing significant challenges.
The site was fragmented into franchise-specific microsites with no cross-portal optimization, while the CMS was underused, offering little support for analytics, user journey tracking, or standardized templates.
Scalability was limited, mobile readiness was absent, and many experiences still relied on Flash and static visuals.
Most critically, there was no overarching content or design strategy to support a consistency in the digital brand experience.
Forcepoint, new SaaS platform UX.
Forcepoint aimed to shift its strategy from individual point products to establishing a robust platform infrastructure, responsive to the rapid evolution of market demands towards cloud and SaaS.
The platform underwent several iterations, reflecting strategic shifts from building entirely from scratch to incorporating existing products into a converged platform.
Bridging UX and CX
Concept: Customer Journey
Forcepoint’s customer experience was fragmented, with decision-makers often disconnected from product users.
I worked to bridge this gap, bringing a combined CX/UX lens to brand, key moments of truth (proofpoints), and showing the value proposition quicker to potential customers.
I proposed a full end-to-end customer and user journey with a SaaS based focused, fitting the platform that was in development, at that point.
Vertafore: Transitioning to SaaS.
Vertafore, a leading provider of software and services for insurance agencies, was preparing to transition its flagship product, AMS360, into a true SaaS solution.
I was recruited by a former Microsoft manager to drive this transition while also establishing Vertafore’s first dedicated UX team and practice.
At the same time, the broader development organization was undergoing its own transformation, shifting from a traditional waterfall model to agile SCRUM.
Legacy Work
Not all designs age well, some decisions seems awkward now. Maybe mostly for my own sake, I have collected designs from my early career.
This page is always work in progress (first iteration coming soon).