DIGITAL PRODUCT STRATEGY & DESIGN
Services
Digital Product Strategy
I have a background in delivering strategic initiatives and innovative solutions for leading global companies (Microsoft, Amazon, LEGO), and thought leaders in highly specialized industries.
Product Management
Whether the challenge is launching something new or redesign an existing product, I bring creativity, clarity and impact.
I engage as a consultant or fractional leader and specialist.
UX Design & Research
Driven designs of multiple V1s and complete product and service redesigns. While I have many years as a leader, I work hands on.
Cases
Project and products I have been involved in. See all cases here.
Ideate. Iterate. Evolve.
I help organizations shape, design, and deliver meaningful digital products and experiences, fueled by insight, strategy, and a deep focus on value.
I work with startups, scale-ups, and mature product organizations seeking a fresh perspective, whether to strengthen their foundation, accelerate growth, or navigate a transformation of product, services and organization.
I bring a full-stack, hands-on approach that bridges vision and execution across:
- User & Market Research.
- Product Management.
- UX & Interaction Design.
- Customer Engagement & Experience (CX).
- Product & Design Operations.
- 25+ years of experience as a practitioner and leader.
Capabilities
- Designed multiple V1s, driven product redesigns.
- Created, unified and operationalized global UX design, research and documentation teams.
- Driven digital experience strategy, quality frameworks including workshops, training, documentation and execution.
Competencies
- Product Design Leadership.
- UX Operations & Design Systems.
- Product Strategy.
- Product Management.
- Research Frameworks & Insights Loops for Product and CX.
- AI-Augmented Product and Research Operation.
- Cross-Functional Collaboration.
- Product Ownership.
- Strategy, design and research. workshop facilitator.
Methods
-
Agile, Scrum, Lean.
-
Design Sprints.
- Customer Journey Mapping.
-
Iterative Prototyping.
-
Design Thinking.
-
Remote Collaboration.
-
Change Management.
- Stakeholder Management.
- Fractional leadership.
