I’m motivated by solving real problems with real people, through collaboration, clarity, and a shared sense of purpose.
I work iteratively and strategically, combining human-centered design with practical research to deliver solutions that create immediate impact and long-term value.
With a strong track record as a facilitator, strategist, and design leader, I help teams align across functions, shape ideas, and turn complex challenges into scalable, user-focused products.
I practice a servant-leadership, maintaining a clear distinction between the responsibilities of leadership and the functions of management.
Great operations aren’t static, they adapt. With well crafted backlogs, clear workflows, and strategic business-driven prioritization, teams stay aligned and effective.
A clear vision and mission are strategic tools, they align teams around a shared purpose, guide decision-making, and ensure that daily efforts contribute to long-term business impact.
Regardless of team structure or process, shared goals are the foundation for alignment, focus, and successful outcomes.
When requirements are clear and business goals transparent, design becomes a strategic asset, shaping direction, informing decisions, and driving measurable value.
In both design and leadership, every outcome is an opportunity to learn, fueling iteration, improvement, and long-term growth.
Experienced digital product professional. Capable of filling multiple roles and phases in developing or redesigning digital products and services.
2023-, Independent Consultant, Birkedal.dk:
2021-2023, Experience Director, Frequence, Ad/Marketing Tech:
2017-2021, Principal Designer/Director Global UX and User Assistance, Forcepoint, cyber security:
2012-2017, Senior UX Architect/Senior Manager, LEGO, Toys/consumer experiences:
2010-2012, UX Lead, Vertafore, Insurance Agency Management System:
2000-2012, Early career, Field Researcher, UX Designer, Product Manager, consultant, Navision, Microsoft, Amazon.